The Assignment Fee Reality Check

Assignment fees are emotional.

They’re easy to treat like a scoreboard.

But wholesalers who last treat assignment fees like a business variable—not a trophy.

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Why “bigger fee” often equals smaller business

A wholesaler closing 2 deals/month at $12k makes less than one closing 6 deals/month at $7k:

• 2 × 12,000 = $24,000/mo
• 6 × 7,000 = $42,000/mo

The higher-volume operator wins, even with lower per-deal fees.

And they win with:

• more predictable income
• more referrals
• more leverage
• better buyer relationships

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What buyers actually pay for

Buyers don’t pay higher fees because your email list is big.

They pay when the deal has:

• accurate ARV
• honest rehab assumptions
• clean access + documentation
• clear title path
• enough spread to survive stress tests

If the deal is fragile, pricing needs to reflect that.

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The “deal quality” fee ladder

A simple approach:

• A+ deals (clear ARV, light rehab, high demand): stronger fee possible
• B deals (normal rehab, normal demand): fair fee
• C deals (foundation, unknowns, tenant complexity): smaller fee or deeper discount

This isn’t “discounting.”

It’s pricing uncertainty.

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How retrades destroy your economics

Retrades cost money, even if the deal closes:

• time
• credibility
• buyer trust
• marketing opportunity cost

If your deals routinely retrade, your pricing system is broken.

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Bottom line

The goal is not the biggest fee.

The goal is:

• repeat buyers
• consistent closings
• predictable monthly revenue

Buyers remember fair pricing.

And they come back.