Why 2025 Is the Best Year for Wholesalers in Over a Decade

While traditional homebuyers struggle with affordability and high mortgage rates, a different group is thriving: real estate investors. And where there are active investors, there's massive opportunity for wholesalers.

The numbers tell a compelling story about why 2025 could be your most profitable year yet.

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The Investor Boom Is Real

Investor activity has reached levels not seen in over a decade:

• 30% of all single-family homes purchased in 2025 went to investors—the highest share in 14 years (Cotality, 2025)
• 32.8% of home purchases in the first half of 2025 were all-cash transactions (Realtor.com, 2025)
• Investor purchases hit 26.8% of all residential property sales in Q1 2025—the highest percentage in at least five years (BatchData, 2025)

While the overall housing market has slowed, with sales down 30% from their 2021 peak, investor activity remains remarkably resilient. Investors are filling the vacuum left by sidelined traditional buyers who can't compete with 7%+ mortgage rates.

What this means for wholesalers: More qualified buyers actively hunting for deals. More competition among investors for quality properties. More opportunity to command strong assignment fees.

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Small Investors Are Your Bread and Butter

Forget the headlines about Wall Street buying up neighborhoods. The real story is much better for wholesalers:

• Small investors now account for 25% of investor purchases, while large institutional firms make up just 5% (Cotality, 2025)
• Small investors control 85% of all investor-owned housing—those holding 1-5 properties (BatchData, 2025)
• Small investors made 59.2% of all investor purchases in 2024, the highest percentage on record (Realtor.com, 2025)

These aren't billion-dollar hedge funds. These are local real estate entrepreneurs with 1-10 properties who:

• Need consistent deal flow to grow
• Can't access institutional-level deal sourcing
• Rely on wholesalers to find opportunities
• Pay fair prices for solid properties
• Close fast with cash

What this means for wholesalers: Your ideal buyer profile is dominating the market. You're not competing with Blackstone—you're serving local investors who need what you find.

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The Numbers Behind Investor Profits

Investors are still making money, which keeps them actively buying:

• The typical investor paid $260,000 for a flip property in Q1 2025 and sold it for $325,000, netting a $65,000 gross profit (ATTOM, 2025)
• Flipped homes generated an average 25.1% return on investment in Q2 2025 (ATTOM, 2025)
• Small investors typically buy homes around $250,000, invest up to $15,000 in renovations, and charge $2,000-$2,200 in monthly rent (Cotality, 2025)

Yes, profit margins have compressed from the wild pandemic years—but investors are still making solid returns. That means they're still actively hunting for deals that pencil.

What this means for wholesalers: Investors have run the numbers. They know their buy box. They're not tire-kickers—they're motivated buyers looking for the next property.

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Speed Is Everything

One massive advantage investors have over traditional buyers: they move fast.

• Cash investors close deals in weeks, not months (Cotality, 2025)
• Two-thirds of homes under $100,000 are purchased with cash (Realtor.com, 2025)
• Over 40% of homes above $1 million are bought with cash (Realtor.com, 2025)

No financing contingencies. No appraisal drama. No loan denials two days before closing.

What this means for wholesalers: When you lock up a property, you can move it to a cash buyer quickly. Faster closings mean faster assignment fees and more deals per month.

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Where the Hottest Markets Are

Investor activity isn't evenly distributed. Some markets are absolutely on fire:

Top metros for cash transactions (H1 2025):

• Miami: 43%
• San Antonio: 39.6%
• Kansas City: 39.2%
• Birmingham: 38.8%
• Houston: 38.8%
• St. Louis: 38.1%

(Source: Realtor.com, 2025)

If you're wholesaling in Texas, Missouri, Alabama, or Florida, you're sitting in some of the most investor-dense markets in America.

What this means for wholesalers: Geography matters. These markets have deep buyer pools and strong investor appetite—making it easier to move deals and negotiate better terms.

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The Wholesaling Advantage in 2025

Here's the reality:

• Traditional buyers are sidelined by high rates and prices
• Investors need consistent deal flow to stay profitable
• Inventory is still tight, making off-market deals more valuable than ever

Wholesalers sit at the intersection of opportunity—connecting motivated sellers with cash-ready investors who can't find enough deals through traditional channels.

But here's the catch: manually managing buyers, marketing deals, and tracking transactions wastes time you could spend finding more properties.

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Scale Your Wholesaling Business

The data is clear: investors are active, cash-ready, and hungry for deals. But finding qualified buyers and managing deal flow by hand limits your growth.

PropPipeline was built to solve this problem. Our marketplace connects Texas wholesalers with verified cash buyers in your market, helping you:

✅ Move deals faster with access to active investor pools
✅ Spend less time chasing buyers and more time finding properties
✅ Build credibility by delivering quality deals consistently
✅ Scale your business without scaling your buyer management workload

Whether you're closing your first wholesale deal or your hundredth, the right infrastructure makes all the difference.

Ready to tap into the strongest investor market in over a decade?

Join PropPipeline today and start connecting with serious buyers who are actively looking for deals like yours.

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Sources

• ATTOM Data Solutions, Q1 & Q2 2025 Home Flipping Reports
• Realtor.com, 2025 Cash Buyer Analysis & Investor Reports
• Cotality, 2025 Investor Market Data
• BatchData, Q1 2025 Investor Pulse Report